currently Head of Digital at Absa with the key responsibility of commercializing Digital marketing efforts. I am part of the IAB Brand Council as well as the CMO Africa council. I have contributed to the Brand Safety White Paper as well as the more recent Viewability White Paper which is currently being finalized before publishing. My recent success has been to help launch the Absa Brand campaign to market in July 2018 for both digital and social media. Personally I am writing a book aimed towards women and hopefully to be completed by end of this year if time permits me.