Krystle Hastings is the Marketing Manager at FinChatBot, a technology solution that enables financial clients to connect with and add immediate value to its customers. She is an entrepreneurially-minded marketer with experience in brand and digital strategy.She is passionate about the powerful rise of digital including the exciting new developments in AI, the internet of things and big data, and how they are fundamentally shifting the way we live. She believes tech start-ups are leading the way through creative and innovative solutions to traditional ways of doing things. Prior to joining FinChatBot, she was the Marketing and Communications Manager for a wholesale business, during which she led a brand revitalisation and launch project across several branches in South Africa. Krystle holds an Honours Degree in Marketing Management and an MBA from Wits Business School with an international MBA exchange programme completed at Melbourne Business School.